Grab Your Spot!

Where local women-owned businesses get stronger, together.

A workout for your business — we'll build strength, flexibility, and focus where it matters most. Serving women entrepreneurs in Blacksburg, Christiansburg, and the New River Valley, VA.

This idea emerged from countless conversations with women like you:

Smart, passionate business owners juggling everything, often alone, who don’t need another PDF or pep talk. They need real-time support and accountability.

The same thing kept coming up. They already knew what to do. What was missing was a place to do it, on a schedule, with people who would notice if they didn’t show up.

That’s how a gym works. Nobody gets stronger by reading about exercise. You show up every week, you do the reps, a coach checks your form, and the people beside you keep you honest.

So we built one for your business. Small groups. Weekly sessions. Ninety days of focused work on what moves your business forward, alongside women doing the same.

“I finally had structure, accountability, and a clear place to work through the questions that had been keeping me stuck.”

Julie Allen, Founder & Scientist

“The weekly red/yellow/green task list kept me invested, accountable, and focused. That rhythm was central to my success.”

Holly Kobia, Consultant & Podcast Host


Membership
in the New River Valley

A small, invite-only group of local women business owners and solopreneurs here in the New River Valley. Here’s what that looks like:

What you get

Weekly 80-minute working sessions.
A group of 6–7, small enough that everyone gets time on their own business.

Monthly 1:1 coaching.
Dedicated time on whatever you’re stuck on.

A member group chat.
Share wins and stay accountable between sessions.

Private messaging with your coach, Wendi.
Ask when the question comes up, without waiting for the next session.

Member experiences and curated getaways.
Fully planned events and trips for 8–10 members.
We handle the logistics. You show up.

Investment

$400

per month*

*minimum 3-month commitment

—

Money-Back Guarantee

If you participate fully and don’t feel you’ve received at least $1,200 in value, through saved time, reduced stress, smarter decisions, or business growth, I’ll refund you.

What it can pay back: your estimated ROI

Sign one new client
+$500 to $5,000

Save 10 hours a week
$250–$1,000 a month in value

Finish what’s stalled
Launch the new product or wrap the project that’s been sitting

Feel like the CEO
of your business again

 Within the 90 days, I was able to essentially launch my business and acquired three clients."

 Emily Hutchins, Health Coach

I love the accountability. I was surrounded by seven other, women in business who were all kind of dealing with the same things."

Amanda Swift, Realtor

In two [Business Gym] meetings, I was able to go, wait a minute, I'm not even trying to conquer the right issues to get to [my] goal. That was huge — a lot of relief and feeling like I was actually going to have the support and assistance in making the plan to reach the goal."

Brook, Small Business Owner


Weekly Reps

Live Group Coaching Sessions

1

Evaluate

Identify what's holding your business back

2

Build

Create infrastructure and habits to strengthen your business

3

Define

Set one bold, clear goal for a 90-day sprint—and push it forward together

4

Equip

Learn simple, effective tools to stay focused and make measurable progress

5

Accountability

Track your weekly progress and stay accountable to your goals

Plus: Private monthly 1:1 coaching and voice/text access between sessions for quick questions, gut checks, or support.

What Our Coaching Sessions Look Like

Our 80-minute weekly group coaching sessions are structured to maximize impact and foster real progress for your business.

Wins & Progress

We start with a 20-minute check-in on your goals and commitments, celebrating successes and identifying next steps.

Challenge & Support

A 30-minute group discussion for problem-solving, shared experiences, and peer support on current business hurdles.

Focus Topic

A 30-minute deep dive into a practical skill like systems, growth levers, client management, or time discipline.

Wrap & Commit

The final 10 minutes to name your one next actionable step and solidify your commitment for the week ahead.

Start with Clarity: Defining Your 90-Day Goal

We’ll spend the first few sessions getting crystal clear on what success actually looks like for you and your business.

Define Your Goal

Create a specific, achievable 90-day goal deeply aligned with your business priorities.

Recognize Success

Learn to identify impactful goals that drive measurable progress, not just activity.

Build Your Roadmap

Break down your goal into clear, weekly steps for practical momentum and focus.

This process sets the foundation for everything that follows — it turns big ideas into practical momentum, and ensures that every session builds toward real results.

Is The Business Gym Right for Your Women-Owned Business?

This Is NOT:

  • A networking group
  • A mindset or leadership circle
  • A course or curriculum
  • A space to vent without taking action

This IS:

A space for local women solopreneurs and small business owners who are ready to take ownership—with structure, guidance, and momentum.

After 90 Days:

Continue as an accountability pod or set a new goal for another sprint.

Out of Office

Exclusive Member Experiences & Curated Getaways

At The Business Gym, building a strong network isn’t just about coffee meetings and boardroom tables. It’s about sharing memorable experiences, stepping away from the daily grind, and connecting with fellow members in inspiring settings.

We handcraft turn-key, zero-stress events and getaways designed specifically for busy professionals. Everything is fully planned—from boutique lodging and group dinners to performance tickets and local experiences. All you have to do is show up.

How Our Curated Events Work

  • Turn-Key Convenience: We handle all the logistics, bookings, and schedules so you can enjoy a complete mental reset.
  • Intimate Groups: Capped at small capacity limits (typically 8–10 attendees) to ensure genuine, high-value connection.
  • Transparent Pricing: Expenses are calculated at exact vendor cost divided by maximum headcount, plus a minimal coordination fee. (Even our organizers pay their own way!)

Upcoming Event Teasers & Sample Itineraries

Late Fall Gathering | Food, Farm & Connection

November (Dates TBA)

An intimate seasonal outing focused on regional flavors, casual networking, and relaxing outdoor spaces. A quick day-trip experience designed to recharge your battery before the holiday rush begins.

The Winter Reset | Abingdon, Barter Theatre & Nicewonder

December | Abingdon, VA

Our flagship holiday getaway delivering total "fancy grown-up field trip" energy.

  • The Vibe: Boutique luxury, festive culture, and great conversation.
  • The Experience: Includes lodging at Nicewonder Farm & Vineyards, Saturday evening dinner with drinks, tickets to a matinee performance at the historic Barter Theatre, and coordinated carpooling.
  • Capacity: Strictly capped at 8 attendees.

Join The Business Gym

Women's Business Coaching in Blacksburg, VA

Group Size

6 to 7

Intentionally small and curated for maximum impact

Next Bburg/Cburg Start Date

January 2026

Tuesday mornings


You're not spending, you're investing. In your clarity, in your growth, and in your peace of mind.



Talk soon, Wendi

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Wendi Pannell: Building Execution Discipline with the Business Gym Model on Houston Business Radio with Trisha Stetzel.

Not Ready for Group Coaching?

Private 1:1 Business Coaching for Women
Blacksburg & New River Valley, VA

For those seeking a more personalized and flexible path, private 1:1 coaching offers the same dedication to clarity, accountability, and real business progress—just tailored exclusively for you.

These exclusive spots are perfect if you desire dedicated, one-on-one attention or aren't quite ready for a group setting. With limited availability, it ensures truly focused support aligned with your unique needs.

Ready to explore if private coaching is the right fit for your unique journey? Reach out to Wendi directly for a low-pressure conversation to see how we can work together.